GEO · Generative Engine Optimization
Make AI cite you.
When a customer asks ChatGPT, Perplexity, Gemini or Claude for the best solution for their problem, AI doesn't return ten links: it returns one answer naming a handful of brands. GEO (Generative Engine Optimization) is the discipline of making yours one of them — cited, sourced and linked, inside the answer itself. And it isn't SEO by another name: 60% of the sources AI cites aren't even in Google's top 10. It isn't a niche fad either: the software category for this grew more than 2,000% in a year, because companies watched their pipeline dry up while their Google rankings stayed intact. It's a new discipline with its own rules, and we treat it as such: we build and implement it — we don't hand you a PDF.
Key data
90% of B2B buyers already use generative AI to decide; half start their search in ChatGPT, not Google.
The difference
Classic SEO optimizes for a search engine that shows ten links and splits clicks. GEO optimizes for a model that gives ONE answer and splits trust. What moves the needle isn't the keyword: it's making your brand an unambiguous entity, writing content built to be extracted and cited, and getting the sources the model trusts (media, Reddit, G2, reviews) to talk about you. We build and implement it — we don't hand you a PDF of recommendations.
The process
Audit
We map your visibility across the 4 LLMs, the prompts that matter to your business and the gaps versus competitors; you get a report + AI Visibility Score. 3 weeks.
Sprint
We implement entity optimization, schema, llms.txt, citable content and authority signals; we start with the highest commercial-intent prompts. 6-8 weeks.
Operation
Continuous share-of-voice measurement, expansion to new prompts and reporting that speaks in revenue. Monthly.
What's included
- AI Visibility Audit
- 90-day GEO roadmap
- Weekly AI mentions dashboard
Key capabilities
AI visibility audit
We measure which prompts surface your brand, which surface your competitors and why, across ChatGPT, Perplexity, Gemini and Claude; you start with data, not hunches.
Entity optimization
We make the models understand who you are without ambiguity: structured data (Organization, Product), entity consistency on and off your site, and presence in the knowledge graph.
Citable content
We create and rewrite content in the format AI extracts best: direct answers to real questions, original first-party data (cited up to 3x more), tables and lists, precise language with no filler.
Authority and consensus
AI recommends you when independent sources verify what you claim; we work mentions in media, reviews and communities (Reddit, G2, Capterra) that models read as proof.
Structured data and llms.txt
Schema, FAQPage and a well-built llms.txt so models can read, understand and cite your site without friction.
AI share-of-voice monitoring
Weekly tracking of when, where and how your brand appears in answers, versus competitors, tied to concrete actions.
FAQ
Frequently asked questions
What exactly is GEO?+
The set of techniques that get your brand cited and recommended inside AI assistant answers (ChatGPT, Perplexity, Gemini, Claude), instead of competing only for a spot on Google.
Does GEO replace SEO?+
No. SEO, AEO and GEO work as a single three-layer strategy; what ranks on Google still feeds the models, but GEO adds its own techniques: 60% of what AI cites isn't in Google's top 10.
How is it different from ranking first on Google?+
Google splits clicks across ten links; AI gives one answer and cites few sources. Ranking doesn't guarantee being cited: it takes extractable content, a clear entity and third-party-verified authority.
How is it measured?+
With controlled, recurring queries to the major LLMs: we measure your share of voice (in what percentage of answers to your key prompts you appear), your position within the answer and the trend versus competitors.
How long until results show?+
First citation gains in weeks; a consolidated share of voice in under 90 days, depending on your starting authority and how competitive your prompts are.
Does it work the same in ChatGPT as in Perplexity?+
Not quite: ChatGPT leans heavily on the Bing index, Perplexity rewards fresh content and domain authority; we optimize for all four at once.
Do reviews and forums like Reddit matter?+
A lot. Models read Reddit, G2, Capterra and reviews as independent verification of what you claim; working that consensus is part of the service.
Is this only for tech or SaaS?+
It starts there, but it's spreading fast to financial services, healthcare, travel, education and high-consideration consumer: any category where the customer researches before buying.
How do we start?+
With the AI Visibility Audit: three weeks, fixed scope, no lock-in.
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