Skip to content
Volcanz Digital
Journal

Ideas
that erupt

Chronicles, essays and playbooks for teams that want to understand how AI, growth and performance marketing change the way they operate.

GEO · Brand·8 min

How to test whether AI understands your brand (and why it matters)

The most direct way to know is to ask the models what they know about you and compare their answers with what you want them to say. Here's the full method to audit your AI visibility.

Read article
How to test whether AI understands your brand (and why it matters)
Featured article

GEO · Brand

High-level perspective, usable tactics and a quick read for teams on the move.

AI-first company: what it is and why your website is the foundation (without hiring a tech team)
Strategy · Transformation·10 min

AI-first company: what it is and why your website is the foundation (without hiring a tech team)

Being AI-first isn't adding a chatbot. It's redesigning your business with AI at the center — and it starts with a site almost nobody treats as what it is: your foundation.

Read article
AI automation for SMBs: 7 processes you can automate this month (and the real ROI)
AI Automation·11 min

AI automation for SMBs: 7 processes you can automate this month (and the real ROI)

You don't need a tech department to start. These are the 7 highest-return processes to automate with AI, with ROI data and how to prioritize them.

Read article
How to know if AI recommends your brand (and what to do if it doesn't)
GEO · Measurement·10 min

How to know if AI recommends your brand (and what to do if it doesn't)

Before optimizing, measure. We explain step by step how to audit whether ChatGPT, Perplexity and Gemini mention your brand — and what to do when they don't.

Read article
AEO: how to get ChatGPT, Perplexity and Gemini to cite your brand
GEO · AI Search·11 min

AEO: how to get ChatGPT, Perplexity and Gemini to cite your brand

50% of B2B buyers already start their search in AI chatbots. If your brand isn't in the answer, it doesn't exist for that customer. This is AEO and how it's done.

Read article
How AI is redefining marketing in 2026
Strategy·11 min

How AI is redefining marketing in 2026

From generative copy to autonomous attribution: the 7 layers every brand should have active this year.

Read article
How AI decides who to cite (and how to get into the answer)
GEO · AI Search·9 min

How AI decides who to cite (and how to get into the answer)

An AI Overview isn't a black box: it's a search engine with rules you can read. Here's the circuit your question travels through before AI decides who to cite.

Read article