Our own data
We run the queries ourselves, against the real models with web search on. We don't recycle third-party reports.
Our researchVCNZ LAB
VCNZ LAB
(Data Insights)
This is where we publish what we measure: which brands AI recommends, how search is changing and which signals actually matter. Our own data, methodology in plain sight. No forms — everything reads in full.
From this edition
CITABLE FIGURES
Four data points from the July 2026 edition of the Observatory, ready to cite. If you use them, link the source.
- 12,294
- AI-answer mentions for Universidad Europea, the most-cited university in Spain
- 13%
- of its appearances are actual recommendations: the most mentioned is almost never the most recommended
- 73%
- of the times AI names UNED, it is recommending it — the best mention-to-recommendation conversion
- 10,141
- mentions for UNIR, the most-cited online university
Source: Volcanz AI Visibility Observatory · July 2026 edition
From the blog
See the full blog RESEARCH IN ARTICLES
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The method
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Methodology in plain sight
Every piece explains how it was measured: which prompts, which models, how many queries. Anyone who wants to argue with the numbers can.
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In the media
IN THE PRESS
Ahrefs' Spanish-language blog featured Juan Carlos Trueba, Volcanz's founder, as one of the three experts in its 2025 digital marketing trends piece — also on video on their YouTube channel.
“An international SEO guru and born entrepreneur, founder of Volcanz Digital”
Ahrefs (Spanish blog), February 2025
Guest expert · 
Spain · 2025 Trends
Spain · 2025 TrendsYour sector, measured like this?
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