Solutions for SEO and AI visibility, by industry and by need
We're an AI-first SEO agency. We make your brand show up in Google and in the answers from ChatGPT, Perplexity and Gemini when someone asks about what you sell.
The first front is SEO. The second is GEO (Generative Engine Optimization), which you'll also hear called AI SEO or ChatGPT optimization: getting AI models to cite you as a source and recommend you. We work on both together, because AI reads the same pages Google does. Below, each solution is explained: the problem it solves, what we do and who it's for.
SEO and GEO by industry
Every industry searches in its own way. A prospective student compares master's programmes by country, a software buyer looks for alternatives and a B2B buying committee asks AI before calling anyone. The method stays the same; the strategy changes with each one.
SEO & GEO for universities and EdTech
Be the university AI recommends.
For universities, business schools, postgraduate centres and EdTech platforms recruiting students in several countries.
Prospective students compare programmes on Google and, more and more, ask ChatGPT which master's suits them. We do higher education SEO and GEO together, with well-structured degree and master's pages, content that answers the real questions of each market and the authority AI needs before it cites you. It's education marketing, measured in enquiries per programme and country.
- Student recruitment by country and language
- SEO for degree and master's catalogues
- Structured data for programmes and campuses
- Brand citation tracking across AI models
SEO & GEO for SaaS
Be the product AI recommends.
For subscription software companies that want to grow without relying only on ad spend.
People looking for software ask very specific questions: which tool fits a task, what the alternatives to their current one are, what switching costs. SaaS SEO means having the best answer to each of them, in Google and in AI answer engines (that's what AEO refers to). We work on comparison pages, use-case pages, documentation and the blog, with the technical SEO needed for search engines and models to read all of it properly.
- Product-led content that converts
- Comparison and “alternatives to” pages
- GEO and AEO: citations and mentions in LLMs
- Technical SEO for site, docs and blog
SEO & GEO for ecommerce
The store AI recommends, in every country.
For online stores selling in one or several countries that want to depend less on advertising.
As an ecommerce SEO agency we work where the sale is decided: category architecture, product pages and page speed, which Google measures through Core Web Vitals. And, more and more, in AI shopping answers, which recommend specific products when someone asks what to buy. Ecommerce SEO also covers platform migrations. That's where most sales get lost if nobody is watching the redirects.
- International SEO by country and language
- Categories and product pages that rank
- GEO: AI shopping answers
- Speed and migrations without losing sales
GEO for B2B
Be recommended by AI before the first call.
For consultative-sales companies with long cycles and several people involved in each buying decision.
In B2B the shortlist is drawn up before the first call, and more and more often by asking AI. Our B2B SEO puts your company in that answer: content for each stage of the sales cycle, brand authority as an entity (models recognising you as a specific company, with its industry and speciality) and tracking of how often you're mentioned. It's B2B marketing designed so that whoever calls you already knows what you do.
- Visibility with the buying committee
- Content for long sales cycles
- Brand authority as an entity
- Mention and citation tracking in LLMs
By need: international SEO and content
Two problems that come up in any industry: opening new markets without losing what you've already won, and publishing content worth citing.
International SEO and localization
New markets without losing traffic.
For brands entering new markets, or already running in several languages and losing traffic as they expand.
International SEO usually fails on architecture: badly split domains, broken hreflang (the tag that tells Google which version to show in each country) or a rushed migration. We build the structure, migrate without losing traffic and localize the content with native writers. A literal translation neither ranks nor persuades in the target market.
- hreflang and domain architecture
- Migrations with no traffic loss
- Localization per market, not translation
- Keyword research by country and language
SEO content written by people
Content AI cites and people actually read.
For teams that publish a lot without seeing results, or that need specialist content in another language.
SEO content writing that works today has two readers: the person searching and the AI model deciding which source to cite. We write SEO content by people, with real industry experience and verifiable sources, which is what Google groups under E-E-A-T (experience, expertise, authoritativeness and trust). AI helps us research. The final text is written by someone who knows the subject.
- Human writing with an SEO method
- Specific to each sector and market
- Optimized for AI citations (GEO)
- Verifiable sources in every piece
What sets us apart as an SEO and GEO agency
There are plenty of SEO agencies, and new AI agencies appear every month. The difference with us is in how we work, and you'll see it from the first meeting.
- 01
SEO for AI, done with AI
We run our own AI agents to research keywords, audit websites and draft analyses. Someone on the team reviews every deliverable before it reaches you. The machine handles the repetitive work and we bring the judgement. Because we use it every day, we know how a model reads a website and what it ends up citing.
- 02
A decade of SEO underneath the GEO
AI visibility rests on the fundamentals: crawling and indexing, site architecture, topical authority (covering a whole subject rather than a single keyword) and structured data, the markup that tells machines what each page is. We've been doing that technical and content SEO for more than ten years, across dozens of markets.
- 03
A native bilingual team
We do SEO consulting and write in English and Spanish with native speakers of each language, for the UK, the US, Spain, Latin America and the rest of Europe. You deal directly with the team and the founder, with no layers of account managers.
- 04
Audit, sprints, then operation
We start with an SEO and GEO audit that measures where you stand in Google and in AI. Then we implement in short sprints with fixed deliverables. If you want ongoing operation after that, it runs month to month: you can pause or leave at the end of each phase.
- 05
We measure what matters to the business
Three numbers. AI share of voice: the percentage of answers about your industry where you appear, compared with your competitors. Organic traffic. And leads. You see them every week in Pulse, our reporting platform.
SEO and AI visibility adapted to each industry
An SEO agency that works the same way for a university as for an online store ends up doing the same thing for everyone, and it shows. Education marketing revolves around each programme page and the questions students ask in each country. SEO for SaaS lives on comparisons and use cases. An ecommerce SEO agency wins or loses sales on categories, product pages and migrations. And in B2B SEO, what counts is making the shortlist a buying committee builds with AI.
The foundation is shared: technical SEO, content written by specialists and AI visibility measured prompt by prompt. If you sell in several countries, we add international SEO with native writers. And if your industry isn't on the list, start with the audit. It tells you where you stand in Google and in ChatGPT, and what to move first.