SEO & GEO
Get found on Google. Get cited by AI.
Discovery split into two layers, and we run them as a single strategy: classic SEO to keep winning on Google, and GEO (Generative Engine Optimization) to get ChatGPT, Perplexity, Gemini and Claude to cite you inside their answer. They aren't rival disciplines — the same content and technical architecture that get you ranked feed your AI citations. We always start with a fixed-scope audit — your entry point — followed by implementation sprints and monthly operation. We optimize for machines, we write by hand.
Key data
90% of B2B buyers already use generative AI to decide; half start their search in ChatGPT, not Google.
The difference
Most agencies still treat SEO as a keyword race and GEO as a separate trend. We treat them as a single foundation of authority: the same citable content, the same unambiguous entity and the same technical architecture feed Google and the models at once.
We build and implement it — we don't hand you a PDF of recommendations.
The process
Audit
We unify classic SEO data with visibility across 4 LLMs; you get a diagnosis, an AI Visibility Score and a 90-day roadmap. Fixed scope.
Sprint
We implement entity optimization, schema, llms.txt, citable content, WPO and the highest-impact technical fixes.
Operation
Sprints with Loop: recurring content, modern off-page and weekly reporting in Radar IA and Volcanz Insight.
What's included
- SEO/GEO audit + AI Visibility Score
- 90-day roadmap
- Weekly dashboard in Radar IA
Key capabilities
Audit and situation analysis
We unify Search Console, GA4, Ahrefs, Screaming Frog and Profound into one diagnosis: where you rank, where AI cites you, and why not everywhere else.
Technical accessibility
Robots.txt, sitemap, response codes, canonicals, hreflang, internal linking and, increasingly, whether AI bots can access and render your site.
WPO (Web Performance Optimization)
Core Web Vitals maxed out — we've taken sites from 65 to 99 on PageSpeed —: LCP, INP, CLS, compression, CDN, cache, modern image formats.
Citable content (AEO)
Direct answers, clear hierarchy, first-party data cited up to 3x more, scannable tables and lists, authorship and freshness dates.
Keyword & prompt research
We analyze 5,000+ keywords and 500+ LLM prompts by intent: notoriety, conversion, informational and conversational prompts.
Entity optimization and structured data
Schema, FAQPage, a well-built llms.txt, and entity consistency on and off your site so models understand you without ambiguity.
Modern off-page
Reddit, Quora, G2, Medium, LinkedIn, YouTube: real contribution, never astroturfing. 60% of AI citations don't come from Google's top 20.
Migrations without losing traffic
A prior audit and a crawl-verified 301 redirect map; done right, a migration consolidates and grows traffic.
Radar IA
Our own dashboard tracking your visibility across ChatGPT, Perplexity, Gemini and Claude in real time: mentions, citations gained, share of voice and trend versus competitors.
Volcanz Insight
The unified SEO/GEO and AI mentions panel: organic traffic, ranking keywords and prompts won, all in one place. Your data, with complete, exportable history whenever you want it.
Tools we use
How to engage
Audit
Entry point, any size
Unified SEO/GEO diagnosis, AI Visibility Score and 90-day roadmap. Fixed scope.
Sprints with Loop
Continuous growth
Technical and content implementation + monthly operation with weekly reporting in Radar IA. No lock-in.
Multi-market
Enterprise, multi-domain or multi-language
Everything above replicated per country/language, with competitive comparison across markets.
FAQ
Frequently asked questions
Does GEO replace SEO?+
No. SEO, AEO and GEO work as a single layered strategy; what ranks on Google still feeds the models, but GEO adds its own techniques: 60% of what AI cites isn't in Google's top 10.
How is AI share of voice measured?+
With controlled, recurring queries to ChatGPT, Perplexity, Gemini and Claude: we measure what percentage of answers you appear in, your position within the answer and the trend versus competitors, in Radar IA.
Will AI Overviews take all my traffic?+
They take clicks on informational queries, but the surviving traffic is more qualified and converts up to 23x better; the AI answer rewards exactly what we work on.
Do you handle migrations without losing traffic?+
Yes. We audit first and execute with a crawl-verified 301 redirect map; a migration done right consolidates and can grow traffic.
What is Radar IA?+
Our own dashboard: it tracks your visibility in ChatGPT, Perplexity, Gemini and Claude week by week, versus competitors, with concrete actions tied to every drop or rise.
How do we start?+
With the SEO/GEO audit: fixed scope, diagnosis and a 90-day roadmap, no lock-in.
Which markets do you work in?+
Spain, the UK, the US, LATAM and Europe; native content per market, never translated, with hreflang done right.
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